BetMGM launches Super Bowl ad with three prominent sportsmen

BetMGM is the latest sportsbook to shell out a lot of money for a celebrity-filled Super Bowl commercial.

The operator revealed on Thursday that it will be releasing a commercial with three celebrities from the entertainment and sports industries. NFL great Tom Brady, movie star Vince Vaughn, and NHL legend and BetMGM ambassador Wayne Gretzky. The group gave a preview of what to expect along with the announcement.


Given the company's prominence on the Las Vegas Strip and the fact that the Super Bowl is being held in Vegas, BetMGM is going big. Throughout the game, BetMGM will host several events.

 

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BetMGM's decision to release a celebrity-filled Super Bowl commercial is not surprising considering the trend in recent years for sportsbooks to invest heavily in these high-profile advertisements. As one of the leading sportsbooks in the industry, BetMGM is positioning itself to grab the attention of millions of viewers during one of the biggest televised events of the year.

The choice of celebrities in the commercial is also impressive. By featuring NFL legend Tom Brady, movie star Vince Vaughn, and NHL icon Wayne Gretzky, BetMGM is leveraging the star power and popularity of these individuals to make an impact. Tom Brady, especially, is a household name and widely recognized as one of the greatest quarterbacks of all time. Including him in the commercial enhances the brand's credibility and appeal, particularly to football fans.

It is worth noting that Wayne Gretzky serves as a brand ambassador for BetMGM, which further strengthens his involvement in the commercial. As a highly-respected figure in the hockey world, Gretzky brings his own fanbase and following, expanding the reach of the commercial beyond just football enthusiasts.

Additionally, the decision to hold several events throughout the Super Bowl game demonstrates BetMGM's commitment to providing a comprehensive and exciting experience for its customers. With the Super Bowl taking place in Las Vegas, it makes sense for BetMGM to capitalize on its prominent presence on the Strip.

Overall, BetMGM's investment in a celebrity-filled Super Bowl commercial and hosting events during the game showcases the company's determination to stand out in the highly competitive sports betting market. It will be interesting to see the full commercial and how effective it is in capturing viewers' attention and driving engagement with the brand.