BetMgm Has launched and have made a new partnership with Enteractive to boost player engagement , The collaboration aims to reactivate non-funded registrations and re-engage lapsed accounts through targeted strategies. The Company BetMgm has seen a significant loss in traffic and majority of the players leaving the platform since not getting the desired quality of service from them , As BetMGM continues its expansion, including ventures into new locations, the partnership is aimed to play an important role in optimizing customer retention while boosting the company growth as well .