BetMGM set to enhance sports gamification portfolio

In order to provide personalized content and betting insights, BetMGM has announced a partnership with GTG Network, a sports gamification and content provider. Direct-to-consumer content will be the first phase of the multi-year agreement's rollout, followed by in-app product integrations.

BetMGM will share market insights, player statistics, and win probabilities for MLB, NBA, NFL, NHL, college basketball, and college football using GTG's proprietary content engine.

 

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BetMGM has partnered with GTG Network to enhance personalized content and betting insights for users. This multi-year agreement will initially focus on direct-to-consumer content, followed by in-app product integrations. Through GTG's proprietary content engine, BetMGM will provide valuable market insights, player statistics, and win probabilities across major sports, including MLB, NBA, NFL, NHL, and college sports. This collaboration aims to improve the overall betting experience by delivering tailored information to bettors, helping them make informed decisions.