BetMGM has partnered with X, previously Twitter, making them the sole Live Odds Sport Betting partner. BetMGM odds and branding will now be integrated into X.
CEO Adam Greenblatt sees this as a unique opportunity to engage with X's sports-focused audience.
Initially focusing on pro football, BetMGM plans to expand its offerings to other major pro and college sports on X in the near future.
CEO Adam Greenblatt sees this as a unique opportunity to engage with X's sports-focused audience.
Initially focusing on pro football, BetMGM plans to expand its offerings to other major pro and college sports on X in the near future.
