Betsson forms alliance with to enhance e-sports content

The organization will now receive its odds feed and e-sports statistics from, an e-sports betting provider, as part of a new partnership announced by sportsbook provider Betsson.

With this most recent partnership, hopes to increase brand awareness across a number of Betsson platforms worldwide.

For the e-sports provider, who joined the International Betting Integrity Association in February, the first half of the year has been quite busy. The business and Betby recently extended their content agreement in May, adding a new feature to e-Simulator.