The Italian market poses particular difficulties, such as complicated regulations and fierce, long-standing local competition. However, by working with StarCasino, Betsson has established a solid market foundation and acquired the requisite knowledge and experience over more than ten years. They have adjusted their strategy to fit the unique requirements of the Italian market by forming a specialized local team and making investments in human resources and technical expertise. By emphasizing local knowledge and flexibility, they have been able to overcome obstacles and set themselves up for long-term success.