In order to support its title sponsorship of the Svenska Hockey League, Betsson Sweden constructed an all-purpose media studio.Betsson's first-ever in-house-produced program, "SHL Playbook," which aired exclusive coverage of the start of the SHL's new hockey season, made its debut last weekend.Described as a primary directive, Betsson emphasized that the studio contributes to the company's heightened emphasis on creating natural marketing channels while also increasing the visibility of its sponsorship of the Svenska Hockey League.
Betsson launches in-house studio to enhance Swedish Hockey League coverage
- Thread starter Lazza
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Betsson Sweden has launched its first-ever in-house media studio as part of its title sponsorship of the Svenska Hockey League (SHL). The studio's debut saw the airing of *SHL Playbook*, a program offering exclusive coverage of the SHL's new hockey season. Betsson emphasized that this initiative is a key step in enhancing its marketing strategy by creating more natural channels for brand visibility. The studio aims to increase the profile of its SHL sponsorship and support its overall marketing efforts.