Betsson renews sponsorship deal with Boca Juniors

Through to the 2028 season, Betsson Group has extended its support to Argentine football club Boca Juniors.

The club’s main sponsor will remain a Swedish sportsbook and the front of the shirt will still have the logo. According to reports, Boca will earn slightly more than £6 million per year from this sponsorship.

The partnership also focuses on responsible gambling. And with a focus on 2024, the partnershi launched an advertising campaign highlighting Boca Juniors players and spreading awareness of responsible gambling.
 
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