Through a new partnership with Scudetto winners Inter Milan, Betsson has taken steps to significantly increase its market share in Italy.
As the 20-time Serie A champions begin a new campaign and aim to retain their 2023–24 title, the operator's infotainment brand, Betsson Sport, will sponsor the team's front of the shirt.
Although direct marketing agreements between betting brands and sports organizations are illegal in Italy, infotainment partnerships between bookmakers and football clubs are still permitted in the country.
As the 20-time Serie A champions begin a new campaign and aim to retain their 2023–24 title, the operator's infotainment brand, Betsson Sport, will sponsor the team's front of the shirt.
Although direct marketing agreements between betting brands and sports organizations are illegal in Italy, infotainment partnerships between bookmakers and football clubs are still permitted in the country.
