Betsson teams up with Middelkerke Casino

In Belgium, Betsson has announced the launch of its online casino service under the betFIRST brand, which it acquired last year. Middelkerke Casino, a Groupe Partouche land-based venue, is partnered with the online casino.

Last June, Betsson signed a €120 million deal to acquire Betfirst Group. At the same time, the agreement with Groupe Partouche's Middelkerke Casino was announced.

 

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In Belgium, Betsson has officially launched its online casino service under the betFIRST brand, which it acquired last year. This initiative is in collaboration with Middelkerke Casino, a venue owned by Groupe Partouche. The acquisition of Betfirst Group by Betsson, valued at €120 million, was finalized in June 2023 and included the strategic partnership with Middelkerke Casino.
This launch marks a significant step for Betsson in expanding its footprint in the Belgian market, leveraging its acquisition to provide enhanced gaming options. The partnership aims to combine Betsson's online expertise with the established reputation of the land-based casino, creating a comprehensive gaming experience for customers.