When the affiliate paid £45 million to buy Skycon Limited, its revenue rose by 39% during that time. Better Collective now has access to the British company's experience in display advertising as well as paid placements on channels like sports media thanks to the purchase. As stated by Better Collective the chief executive officer Jesper Sgaard, Skycon's integration is off to a "great start." We have broadened our offering to advertising partners and opened up new business opportunities by integrating Skycon into our paid media segment.