The Seventh Industry Code for Socially Responsive Advertising has undergone revisions, according to the Betting and Gaming Council, in terms of advertising standards. The modifications were made in an effort to lessen gaming-related harm and exposure to those who aren't of legal gambling age. One of the adjustments will make sure that 20% of all TV, radio, and digital channel advertising promotes safer gaming messages.
The revisions to the Seventh Industry Code for Socially Responsive Advertising, as announced by the Betting and Gaming Council, mark a significant step forward in promoting safer gambling practices. These updates aim to reduce the risks associated with gaming, particularly focusing on protecting underage individuals and minimizing harm. One key change is that 20% of all TV, radio, and digital advertising will now feature responsible gambling messages. This initiative demonstrates a proactive approach to ensuring the gaming industry remains socially responsible while still offering entertainment to adults. It reflects the ongoing efforts to balance marketing with player protection.
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