Under a recently incorporated entity, GeoComply and Betting Hero have closed the previously announced acquisition.
FansUnite's sole U.S. subsidiary, Betting Hero, operated prior to the sale. Following the transaction's closing, the co-founders will jointly own 60% of Betting Hero, with GeoComply owning the remaining 40%. Scaling will be supported by GeoComply's investment.
After purchasing American Affiliate, the parent company of Betting Hero, in 2021 for a reported $58.2 million, FansUnite sold Betting Hero to GeoComply and its co-founders.
FansUnite's sole U.S. subsidiary, Betting Hero, operated prior to the sale. Following the transaction's closing, the co-founders will jointly own 60% of Betting Hero, with GeoComply owning the remaining 40%. Scaling will be supported by GeoComply's investment.
After purchasing American Affiliate, the parent company of Betting Hero, in 2021 for a reported $58.2 million, FansUnite sold Betting Hero to GeoComply and its co-founders.