Bologna FC of the Italian Serie A has officially signed a new sponsorship agreement with online bookmaker Betway.
The company's logo will be displayed on LED billboards surrounding Stadio Renato Dall'Ara, the home stadium of Bologna.
Similar to Betway's current football partnership deals, fan engagement is an added component. For supporters of the team, the two are organizing "money-can't-buy" experiences like meet-and-greets and opportunities to play on the field. They are also organizing VIP tickets.
The company's logo will be displayed on LED billboards surrounding Stadio Renato Dall'Ara, the home stadium of Bologna.
Similar to Betway's current football partnership deals, fan engagement is an added component. For supporters of the team, the two are organizing "money-can't-buy" experiences like meet-and-greets and opportunities to play on the field. They are also organizing VIP tickets.