Betway teams up with the Croky Cup football tournament

With the signing of an extension with Belgium's Croky Cup knockout football competition, Betway has expanded its portfolio of partnerships to include another sporting event.

As part of the multi-year agreement, Betway will acquire activation rights across the tournament's channels and secure branding and marketing on LED perimeter billboards at stadiums hosting Croky Cup matches from Round 32 until the championship game.

The partnership between Betway and the Croky Cup, which has been in existence since 2016, is one of the Super Group-owned brand's longest-running alliances. It provides the operator with exposure through broadcasts on Belgian free-to-air television.

 

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Betway has extended its partnership with Belgium's Croky Cup, enhancing its visibility in the sports sector. The multi-year agreement includes marketing rights, with Betway securing branding on LED billboards during matches from Round 32 to the final. This partnership, which has been ongoing since 2016, allows Betway to gain exposure through broadcasts on Belgian television, solidifying its presence in European football.