Betway has strengthened its brand exposure and marketing in the burgeoning US sports betting sector via a multi-year sponsorship arrangement with the National Hockey League. The partnership, which will begin tomorrow in conjunction with the Stanley Cup Playoffs, is the Malta-based operator's first collaboration with a North American sports league. Corner-in-ice exposure and a camera-visible dashboard that is shown during NHL game broadcasts will be used to promote the brand.
Betway unveils agreement with the National Hockey League
- Thread starter Lazza
- Start date
Betway has made a significant leap in its U.S. market presence through a multi-year sponsorship deal with the National Hockey League (NHL). This partnership, debuting alongside the Stanley Cup Playoffs, marks Betway's first collaboration with a North American sports league. The sponsorship includes prominent brand visibility, such as corner-in-ice exposure and dashboard placements highly visible during game broadcasts. This strategic move underlines Betway's focus on cementing its brand in the growing U.S. sports betting industry while aligning with one of the most iconic sports leagues in the region.
