Bidstack Sports, the dedicated sports technology division of Bidstack Group PLC, today announced a partnership with StatusPRO, creators of NFL PRO ERA, and the Washington Commanders professional football team, to introduce a new cutting-edge technology that will for the first time in history enable NFL franchises to independently control the native marketing and commercial inventory within their licensed virtual stadiums.
Starting this season, NFL PRO ERA will integrate Bidstack Sports tech across the 30 replicated virtual stadiums within the fully licensed NFL and NFLPA virtual reality (VR) simulation game, providing NFL teams with a dedicated platform to dynamically manage in-stadium content and unlocking new frontiers for fan engagement and commercial growth.
The Commanders, a 90+ year-old NFL franchise that plays at FedExField in Landover, MD, will break new ground as the first NFL club to fully synchronize its real-world and virtual stadium offerings utilizing Bidstack Sports technology which is designed for sports simulation games and their rights holder partners.