Kelly Smith, a former England and Arsenal Ladies player, has signed on as a brand ambassador for Asia-focused operator BK8.
In addition to strengthening its sports sponsorship portfolio after its previous deal with Premier League club Norwich City FC fell through, the partnership is BK8's first time appointing a female brand ambassador.
The agreement was terminated by Norwich City after fans complained about the operator's social media marketing, which was deemed "sexually provocative."
In addition to strengthening its sports sponsorship portfolio after its previous deal with Premier League club Norwich City FC fell through, the partnership is BK8's first time appointing a female brand ambassador.
The agreement was terminated by Norwich City after fans complained about the operator's social media marketing, which was deemed "sexually provocative."