As a strategic advisor, the former CEO of The Stars Group has joined BlueRibbon Software, helping the marketing platform provider expand its presence in various international gaming markets. Existing engagement tools in the gaming industry, particularly in the recently regulated markets, are constrained and do not offer the flexibility that operators need. Operators can now better differentiate their brands and adjust to the constantly shifting regulatory environment thanks to BlueRibbons' distinctive and creative solutions.
BlueRibbon announces new strategic advisor
- Thread starter Lazza
- Start date
BlueRibbon Software’s appointment of the former CEO of The Stars Group as a strategic advisor is a bold move to enhance its global presence in the gaming industry. By leveraging his expertise, BlueRibbon aims to refine its marketing tools and expand into new, regulated markets. The platform stands out by offering innovative solutions that allow operators to tailor their brands and adapt to regulatory changes effectively. This partnership highlights the company’s commitment to revolutionizing player engagement and maintaining its competitive edge in dynamic gaming markets.