Boxxer links up with Betfred

A new partnership between Boxxer and Betfred has been announced. Ben Shalom founded Boxxer, a boxing promotion company that supplies Sky Sports with all of its boxing content.

Through the partnership, Betfred will be incorporated into Boxxer's events. This entails the launch of the "Betfred Fight of the Night" feature in addition to noticeable branding throughout the ring, ropes, and broadcast components.

Betfred will also be involved in the creation of digital content and pre-promotional activities.
 
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