In a threeyear deal, Betano is set to take over as the title sponsor of Campeonato Serie A, replacing Assai. The CBF is expected to receive approximately £12.5m per season.
Betano, owned by Kaizen Gaming, already holds naming rights for Serie B and Copa do Brasil.
They are expanding into South America with the upcoming Serie A launch and venturing into the UK market with BVGroup.
Betano, owned by Kaizen Gaming, already holds naming rights for Serie B and Copa do Brasil.
They are expanding into South America with the upcoming Serie A launch and venturing into the UK market with BVGroup.