Breaking news: ICE to move to Barcelona from 2025

One of the biggest industry shows, ICE London, will no longer take place in the UK capital from 2025.

The show’s organiser, Clarion Gaming, revealed that it was considering moving the show to either Paris, Madrid or Barcelona – while keeping the show in London was also an option.

However, Barcelona has won out, with ICE moving to the Catalan Capital in 2025 – where the industry will now congregate to showcase new products and meet other brands and companies over a three-day period.

Furthermore, the iGB Affiliate show will also move with ICE to Barcelona.

The show will move to the Fira de Barcelona from the 20-22 January, with iGB following on 21-22 January.

As part of the announcement, Clarion Gaming stated that: “Dating back to 2021 a number of exhibitors as well as B2B media asked us to look at what alternative venues could offer.”
 
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