BresBet announces sponsorship of Steel City Cup

In keeping with its emphasis on racing-based products and marketing, Sheffield-based sports betting company BresBet has obtained sponsorship for the Steel City Cup, a well-known local greyhound racing competition.

Through title sponsorship of the event, which will be marketed as the BresBet Steel City Cup and have the first heats held at Sheffield's Owlerton Stadium, the newly formed bookmaker will benefit from increased brand awareness as a result of the agreement.

 

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BresBet, a Sheffield-based sports betting company, has secured title sponsorship for the Steel City Cup, a prominent local greyhound racing event. This agreement, which includes branding the competition as the "BresBet Steel City Cup," will boost the bookmaker's visibility, especially with the first heats hosted at Sheffield's Owlerton Stadium. This move aligns with BresBet's strategy to strengthen its presence in racing-focused marketing.