The British Columbia Lottery Corporation and Instant Win Gaming have announced the launch of Set for Life on PlayNow.com in an effort to close the gap between retail and online gaming.
With this launch, the instant brand debuts an omnichannel experience that includes an annuity prize feature.
Players can now access Set for Life, a retail brand, both offline and online.
A variety of game skins with artwork evoking the physical retail game are available for online players to select from in the eInstant version of the game on PlayNow.com, which mimics the retail experience.
With this launch, the instant brand debuts an omnichannel experience that includes an annuity prize feature.
Players can now access Set for Life, a retail brand, both offline and online.
A variety of game skins with artwork evoking the physical retail game are available for online players to select from in the eInstant version of the game on PlayNow.com, which mimics the retail experience.
