Brooke Hilton is Welcomed as Head of Casino at PointsBet Canada

PointsBet Canada has made a strategic move to boost its casino offerings and increase profitability by 2025. They've brought on Brooke Hilton as the new Head of Casino, who has more than a decade of experience in the regulated iGaming industry in North America.

Brooke Hilton expressed her excitement about this new role on LinkedIn, saying, "I'm thrilled to start my journey as the head of casino at PointsBet."

 

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This is indeed an exciting strategic move by PointsBet Canada to enhance its casino offerings and drive profitability. Bringing on board someone like Brooke Hilton, who has extensive experience in the regulated iGaming industry in North America, is a testament to the company's commitment to further expanding its casino operations.

With over a decade of experience in the industry, Hilton is likely to bring valuable insights and expertise to her new role. Her track record in the iGaming sector will undoubtedly add significant value to PointsBet Canada's casino division.

Hilton's expression of excitement on LinkedIn reflects her enthusiasm for the opportunity ahead. It's always encouraging to see key executives passionate about their roles, as it often translates into greater dedication and innovation within the organization.

As the head of casino at PointsBet, Hilton will likely be responsible for driving the growth and development of the casino vertical. This may involve overseeing various aspects of the casino operation, such as game selection, user experience, promotions, and partnerships.

With the expansion of online gambling in Canada, having a dedicated and experienced executive like Hilton leading the casino division is a smart move. It positions PointsBet Canada to capitalize on the growing demand for online casino games and ensures that the company remains competitive in the rapidly evolving iGaming landscape.

Overall, the appointment of Brooke Hilton as the head of casino at PointsBet Canada is a positive development for the company. It demonstrates their commitment to strengthening their casino offerings and leveraging Hilton's expertise to drive profitability.