This week, NeoGames' BtoBet subsidiary expanded its operational reach by launching the first legal sportsbook offering in the Canadian province of Alberta through a partnership with PlayAlberta.
The agreement with PlayAlberta and the Alberta Gaming, Liquor and Cannabis regulator will include full delivery of BtoBet's betting solution to the provincial operator, marking the sportsbook supplier's first appearance in North America.
As the Western Canada Lottery Corporation's Alberta-facing gaming division, PlayAlberta is the only authorized gambling establishment in the province. It plans to finish migrating to the BtoBet sportsbook platform.
The agreement with PlayAlberta and the Alberta Gaming, Liquor and Cannabis regulator will include full delivery of BtoBet's betting solution to the provincial operator, marking the sportsbook supplier's first appearance in North America.
As the Western Canada Lottery Corporation's Alberta-facing gaming division, PlayAlberta is the only authorized gambling establishment in the province. It plans to finish migrating to the BtoBet sportsbook platform.
