One of its suppliers, Brisbane-based trading expert ZeroFlucs, was purchased by Caesars Digital for an undisclosed amount.
ZeroFlucs is an expert in developing software that improves operators' pricing by overlaying their current partnerships and data sources. With its technology integrated into the Caesars Sportsbook platform, it was already working with the operator through an established commercial partnership.
Following deals like DraftKings' acquisition of SportsIQ and Entain's £200 million purchase of Angstrom Sports, the deal maintains the trend of US operators investing in trading and pricing capabilities.
ZeroFlucs is an expert in developing software that improves operators' pricing by overlaying their current partnerships and data sources. With its technology integrated into the Caesars Sportsbook platform, it was already working with the operator through an established commercial partnership.
Following deals like DraftKings' acquisition of SportsIQ and Entain's £200 million purchase of Angstrom Sports, the deal maintains the trend of US operators investing in trading and pricing capabilities.