The NFL hauled in $1.88 billion in sponsorship revenue last year with gaming/wagering ranking as one of the top categories. In that group, Caesars Entertainment (NASDAQ: CZR) led the way.
During the 2022 season, which concludes Sunday with the Super Bowl in Phoenix, casino gaming companies, lotteries, and sportsbook operators doled out $260 million on NFL sponsorship deals, trailing only technology firms at $395 million, according to consulting firm IEG.
The IEG Sponsorship Intelligence Database (SID) indicates that during the 2022 NFL campaign, just four companies spent more on league sponsorships than Caesars. Those firms are PepsiCo, Anheuser-Busch InBev, Verizon, and Microsoft. The Harrah’s operator is the only gaming company among the top 10.
During the 2022 season, which concludes Sunday with the Super Bowl in Phoenix, casino gaming companies, lotteries, and sportsbook operators doled out $260 million on NFL sponsorship deals, trailing only technology firms at $395 million, according to consulting firm IEG.
The IEG Sponsorship Intelligence Database (SID) indicates that during the 2022 NFL campaign, just four companies spent more on league sponsorships than Caesars. Those firms are PepsiCo, Anheuser-Busch InBev, Verizon, and Microsoft. The Harrah’s operator is the only gaming company among the top 10.