Caesars Entertainment and SL Green announced Thursday that the casino operator is expanding its customer loyalty program to accommodate New York City-area businesses. That’s as the companies attempt to win approval to bring a gaming venue to Times Square.
With more than 60 million members, Caesars Rewards is the gaming industry’s largest loyalty platform. The gaming giant and the real estate investment trust (REIT) announced last October that they are partnering to bring a casino hotel to 1515 Broadway in Times Square. Roc Nation, the entertainment agency controlled by rapper Jay-Z, has since joined the consortium.
With more than 60 million members, Caesars Rewards is the gaming industry’s largest loyalty platform. The gaming giant and the real estate investment trust (REIT) announced last October that they are partnering to bring a casino hotel to 1515 Broadway in Times Square. Roc Nation, the entertainment agency controlled by rapper Jay-Z, has since joined the consortium.
