Multi-national lottery operator, Allwyn, has revealed that Camelot Illinois has been renamed as Allwyn North America. In February, Allwyn declared the successful acquisition of Camelot UK Lotteries, a company formerly possessed by the Ontario Teachers' Pension Plan Board. Allwyn possesses an industry presence in Europe and a flourishing presence in North America, with aspirations to expand its investments in the North American market. This rebranding effort will assist Allwyn in attaining enhanced brand awareness in North America.