Cherry AB eyes sale options for ComeOn Gaming

As part of a larger reorganization of its gambling business, Cherry AB intends to sell ComeOn Gaming, its online gambling subsidiary.
Moelis and Jefferies have been hired by the Swedish heritage gambling group to investigate ComeOn's sale possibilities.

The London private equity firm Bridgepoint, which paid €1 billion to acquire the Swedish gambling group in 2018 and took over its operations, is currently reviewing Cherry AB's assets.


Sources claim that Cherry AB wants to sell ComeOn for €500 million, which would almost double the return on the €280 million company it bought outright in 2017.
 
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Cherry AB, a Swedish gambling group, is exploring the sale of its online gambling subsidiary, ComeOn Gaming, as part of a restructuring strategy for its overall gaming operations. Investment banks Moelis and Jefferies have been engaged to assess potential sale options. Bridgepoint, a London-based private equity firm that acquired Cherry AB for €1 billion in 2018, is conducting an asset review to determine the future of its portfolio. Cherry AB is reportedly seeking approximately €500 million for ComeOn, a substantial markup from the €280 million it paid in 2017. This move aims to streamline Cherry's business and provide a lucrative return on investment.
 
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