Chen Ying, a Chinese livestreamer who broadcasts to her fans on the social networking site Douyin, has spent more than hundred thousand Yuan on lottery scratch cards. Although young people in China have little prospect of a fortune, Chen, 28, is not playing to win in the conventional sense. Instead, she is utilizing the growing acceptance of the lottery among Chinese youth to increase the number of her followers; this risk paid off when her fandom grew from a small number to over 45,000 in just six months.