Cincinnati Bengals and SCCG Management have made public an alliance to support access to the marketplace. In July 2022, SCCG Management assisted the agreement that led the Cincinnati Bengals football team to select Betfred USA Sports as their official sports betting partner. The Bengals have chosen SCCG Management and its CEO and Founder, Stephen Crystal, to assist with the market access process for an additional "skin," or branded mobile sportsbook collaborate, and in order to further the Bengals brand between sports bettors.