Codere appoints Shackleton to lead brand overhaul for Spain and Mexico

As the Bolsa Madrid gambling group looks to improve its reputation in its native Spain and raise its profile in the company's target South American growth markets, Grupo Codere has officially announced the hiring of Shackleton as its new creative marketing agency. Following a competitive pitch by Codere in May, where the gambling group asked agencies to create "360 advertising campaigns repositioning its legacy brand to a global audience," Shackleton was awarded the multinational account.
 
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