Comcast, the US cable giant, is making it easier for subscribers to place bets on live sports events by partnering with sports betting group DraftKings to present odds from the latter directly on TV during live sports games and events.
Sports fans will be able to view odds alongside live coverage on television. Bets can be placed by scanning a QR code, which adds the wager to a DraftKings bet slip on their mobile device, allowing them to complete the transaction.
Sports fans will be able to view odds alongside live coverage on television. Bets can be placed by scanning a QR code, which adds the wager to a DraftKings bet slip on their mobile device, allowing them to complete the transaction.
