In order to deploy player activation campaigns across target markets in several Latin American markets, Coolbet and Enteractive have joined forces.Through this partnership, Enteractive will execute activation campaigns for Coolbet with a focus on registered but unfunded player accounts and reduced registration turnover. It will also oversee efforts to reactivate players who have fallen off. Enteractive's representatives will contact players via one-on-one phone calls while using the company's Activation Cloud platform after receiving particular player segments from Coolbet.