Crown Resorts coronates new brand identity

The Australian casino juggernaut Crown Resorts has had a difficult few years after receiving heavy fines for a variety of regulatory violations. With Blackstone in charge and the investigations over, Crown Resorts started its next chapter this week with a new brand identity. The overriding trend appears to be Crown concentrating more of its emphasis on nightlife, hospitality, and attractions that are not related to gaming.

 

[adams]

Crown Resorts' revelation of a novel brand identity is an exhilarating advancement. An invigorating brand image has the potential to revive the company's perception and captivate a fresh audience.

 

[Ejyndayo53]

Big congratulation to Crown Resorts on its new branding. Atleast it had learnt its lesson during the past trials it had went into. It should endeavours not to get itself in any matter that could warrant its being punished again over regulatory violation. There is still enough space in the sky for the new brand to live up to its expectation.