Crown ultimately made the decision to take drastic action and launch "PlaySafe" after being hit with a massive fine of US$300 million for breaking anti-money laundering rules. In an effort to minimize player risk, avoid gambling harm, and establish a staff dedicated to gambling harm research and policy, Crown Playsafe was created.
Crown wants for PlaySafe to widen the company's focus from identifying and supporting persons experiencing gambling harm to preventing it from happening in the first place. PlaySafe is slated to replace the current responsible gambling program.
Crown wants for PlaySafe to widen the company's focus from identifying and supporting persons experiencing gambling harm to preventing it from happening in the first place. PlaySafe is slated to replace the current responsible gambling program.