Data suggests Taylor Swift's presence at NFL games influences sports betting

A representative for Tipico Sportsbook, which is operational in Colorado, Iowa, New Jersey, and Ohio, said that since Swift made her debut at a Kansas City game last week, betting activity on the Chiefs and Kelce has increased significantly on the platform.

According to Tipico data, the Chiefs saw a 27% increase in wagers from week three to week four. Swift's influence is perhaps best demonstrated by the 115% increase in Kelce player prop bets over the same time period.

According to Tipico, wagers on a Travis Kelce anytime touchdown bet saw a 122% increase in action from week three to week four. That might mean a lot of Swifties are placing bets on Kelce scoring a touchdown, or at the very least are hoping he gets to the end zone.
 
Interesting to see how celebrity presence can impact sports betting. Taylor Swift drawing more attention to the Chiefs through her appearance likely led more casual fans or non fans to place bets too just based on that connection. Will be good for the NFL and betting companies to attract new audiences this way.
 
Taylor Swift's impact extending into the realm of sports wagering introduces a remarkable turn to the junction of amusement and gambling. It would be fascinating to see how her attendance at NFL matches corresponds with betting tendencies.
 
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