To improve marketing and customer engagement for its international clientele, Digitain has introduced its Centrivo CRM platform.
The Centrivo CRM platform, according to the igaming solutions company, will enable operators to manage player preferences, personalize player engagement, and collect transactional activity and behavioral data for marketing automation, player lifecycle segmentation, and more. It will also enable operators to "seamlessly unify all player-related touchpoints in one hub."
Digitain also mentioned that the platform will improve player satisfaction and generate new avenues for revenue growth and streamlining operations.
The Centrivo CRM platform, according to the igaming solutions company, will enable operators to manage player preferences, personalize player engagement, and collect transactional activity and behavioral data for marketing automation, player lifecycle segmentation, and more. It will also enable operators to "seamlessly unify all player-related touchpoints in one hub."
Digitain also mentioned that the platform will improve player satisfaction and generate new avenues for revenue growth and streamlining operations.
