Dimitar Berbatov, a former professional football player, has extended his multi-year contract with Asian sports and eSports betting operator Just Bet Online (JBO). The former Manchester United and Tottenham Hotspur goalscorer will continue to represent JBO in his ongoing role as the face of a number of targeted promotions and activations. The company notes that the partnership is continuing without interruption and that there is a committed long-term scope for cooperation.The operator continued by stating that over the past few years, Berbatov's charismatic personality and his brilliant on-field tricks have perfectly aligned with the group's brand values.