I think Revenue like Active players who are frequently betting and participating in casino games can generate more revenue for the casino. This is because players who are active and betting more will have a higher chance of winning, but also a higher chance of losing, which means they will be making more wagers. Also Player retention like Active players can also help with player retention. If a player is actively playing and winning, they are more likely to return to the casino and play again. This is especially true if they feel they are getting a fair and enjoyable gambling experience.