I think most casino platforms consider player retention rate as one of their key performance indicators. This is because a higher player retention rate means that players are happy with the platform and are more likely to continue playing and making deposits in the future. In addition, retaining existing players is often more cost-effective than acquiring new ones, as it can be more expensive and time-consuming to attract new players to a platform. Therefore, most casino platforms invest in strategies to improve player retention rates, such as offering rewards