I think gamification does matter in casino affairs as it can enhance the overall gaming experience and attract a wider audience. Casinos are always in search of innovative ways to engage their visitors and keep them coming back. Gamification refers to the integration of game elements and mechanics in non-gaming contexts to engage users and motivate them to take desirable actions. In the context of casinos, gamification can refer to the use of challenges, rewards, points, and badges to motivate and engage players.