I think most gamblers are aware of the vig (vigorish) concept and how it affects the payout of their bets. Experienced gamblers especially pay close attention to the vig, as it can have a significant impact on their long-term profitability. They understand that the sportsbooks need to make money, and the vig is one way they do it, by taking a small percentage of each bet. Therefore, they factor in the vig when evaluating the odds and potential payouts for a particular bet