Online sports betting recently debuted in Massachusetts. Not surprisingly, DraftKings (NASDAQ: DKNG) is aiming for the top market share in its home state.
Founded 11 years ago in Boston, DraftKings is the largest publicly traded gaming company based in New England and the only one that calls Massachusetts home. Whether there’s a material home field advantage for the operator in its home state remains to be seen, but internet search data indicate locals are perusing DraftKings more than rival FanDuel.
We see some soft signs that things *could* be different in Massachusetts, DraftKings’ home state,” according to Eilers & Krejcik Gaming (EKG). “Google search interest for DraftKings was significantly higher than FanDuel throughout the first month of Massachusetts sports betting.”
The “different” the research firm is referencing is the point that in nearly every state in which it offers online sports wagering, FanDuel is the market share king. FanDuel controls more of the US mobile sports betting market than rivals DraftKings and BetMGM combined.
Founded 11 years ago in Boston, DraftKings is the largest publicly traded gaming company based in New England and the only one that calls Massachusetts home. Whether there’s a material home field advantage for the operator in its home state remains to be seen, but internet search data indicate locals are perusing DraftKings more than rival FanDuel.
We see some soft signs that things *could* be different in Massachusetts, DraftKings’ home state,” according to Eilers & Krejcik Gaming (EKG). “Google search interest for DraftKings was significantly higher than FanDuel throughout the first month of Massachusetts sports betting.”
The “different” the research firm is referencing is the point that in nearly every state in which it offers online sports wagering, FanDuel is the market share king. FanDuel controls more of the US mobile sports betting market than rivals DraftKings and BetMGM combined.