This service will cost DraftKings $750 million to acquire. And that could result in even more overlap between traditional lottery tickets and the sports betting, fantasy sports, and casino services that DraftKings provides. Additionally, there might be increased direct and sponsored promotion of traditional lotteries on DraftKings' media platforms. A few quotes from the press release are as follows:
It's interesting to note that there has historically been greater overlap between lotteries and sports betting in Canada, where provincial lotteries have long been the only establishments authorized to offer the majority of sports betting.
It's interesting to note that there has historically been greater overlap between lotteries and sports betting in Canada, where provincial lotteries have long been the only establishments authorized to offer the majority of sports betting.