The $750 million acquisition of the lottery app Jackpocket by DraftKings, which was previously announced, has been completed.
DraftKings stated that its current priorities are incorporating Jackpocket into its business processes and taking advantage of synergies to promote long-term growth. In addition to expanding its current offering, the group hopes to capitalize on the massive US lottery vertical. It claimed that doing this would increase customer lifetime value and improve customer acquisition skills.
DraftKings stated that its current priorities are incorporating Jackpocket into its business processes and taking advantage of synergies to promote long-term growth. In addition to expanding its current offering, the group hopes to capitalize on the massive US lottery vertical. It claimed that doing this would increase customer lifetime value and improve customer acquisition skills.
