Before the gaming company made the switch to offering sports betting and iGaming, DraftKings was well-known as a daily fantasy sports provider. The Boston-based startup has released its debut tune this week in conjunction with three legendary hip-hop artists, adding music producer to its list of accomplishments. DraftKings recently collaborated with Rick Ross, Fat Joe, and The Lox to create a hip-hop music as part of its bigger initiative to contribute to basketball culture in all of its forms, in addition to providing odds on the sport. The song, named "The Game," debuted on the sportsbook's social media channels and on well-known streaming services like YouTube on Wednesday.