I think Personalizatiol like Using the customer data collected, casinos can personalize their marketing communications to make them more relevant and engaging. This includes offers, promotions, and rewards that are tailored to individual customer preferences. Aslo Predictive analysis like Using predictive analytics, casinos can forecast customer behavior patterns and tailor their marketing campaigns to meet the needs of those customers. This data can be used to predict which games, promotions, or rewards will be most appealing to specific customers.